Web Hosting business process nature is the easiest way to understand the concept of web services. The main concern is operation. The advance model of web services we can look up to internet big boys like google, yahoo and amazon.

Now, we are challenged to get as much user as possible… just in three months, hopefully about hundred thousand users should registered to our portal… what we can do to answer that when we had almost nothing but joomla comprehension and a fair knowledge of PHP?

What reason to challenge ourself?
The challenge itself is a strategy to win the internet competition in Indonesia… and of course starting to feel worldwide competition.

Why three month?
Speed is crucial to win when it all about momentum and trend.

Why hundred thousand registered users?
This is what we called capitalization of our business. Remember in this business and most of market capitalization model, customer is the most valuable asset. Big brands always represent big (quality and or quantity) customer as their asset. We have learned, now we show work result.

Why web services?
Simply leverage our competency from development into the whole business and face the biggest customer ever, the consumer.

Where to start?
- compelling concept
- simple web services (web hosting/application service provider) operation model
- development competency improvement (scripts, databases, and user interface)
- advance internet and massive marketing

detail of developing web services infrastructure (production) will be available in later post

Into web services framework:

• Development Model
• Operation
• Business and Marketing Model
• Marketing Operation

Development 2.0
(a proposal for a discussion with Ardy, Andi sama, CenCen, Rizky and Catur). BOP (Bottom of Pyramid) Principle applied in web technology. Web Services go to consumer.
is about how to build today’s web services platform
- original concept then up to customer (user)
- database structure again and again
- visual imagination modeling
- perpetual beta
- always platform with user space on it
- should be the easiest as possible to set up and use
- explore the live navigation possibilities
- system scalability design

Services Operation:
- Server – network performance maintenance and administration
- Statistic Production
- Technical Support
- Perpetual Activation
- Vendor, Agency, Partner management
- general administration

Business and Marketing Model
- paid services –>> Revenue from specific user
- free services –>> Revenue from ad agency and direct client

A. Paid Services:
- Define distinguished services (comparative and competitive)
- Define Charging Model
- Define Specific User segment that will charged (market)
- Define Financial Projection including Monthly BEP
- Evaluation and back to top

B. free Service:
- Define distinguished services that drive user to
- Define Products (sponsored links, banners, channel etc)
- Define Segmented Client
- Select Agency Partners
- Define charging model combination (best for BEP) through statistic data optimization

Marketing Operation
- Maintain best statistic feed
- Evaluate trends through creative queries (geo-segment, behavior, etc)
- Promotion: 80% internet and 20% other
- Sales: 65% online and 35% offline (direct marketing)
- Creative Presentation Updates (Marketing Kit)
- Business Development: Partnership and New Product/Services
- Customer relationship Management
- General administration