copywriting outline

September 24th, 2006 | Posted in: NET's Portal, Production | Created by: Pico Seno
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IDA oportunity [1]

September 20th, 2006 | Posted in: ideas, Production | Created by: Pico Seno

Ada opportunity untuk menggarap produk anyar keluaran salah satu produsen jamu. Info-nya baru sebatas, mereka akan launch produk baru berupa sabun dan shampoo khusus balita awal tahun 2007.

Ide saya adalah memberikan halaman khusus berupa advertorial untuk produk tersebut. Contentnya akan digarap oleh jurnalis yang berpengalaman dibantu dengan nara sumber dari dokter dan ibu-ibu (bisa juga selebritis). Artikel akan terbit seminggu sekali dan berisi seputar mandi dan cuci rambut untuk balita. Notification akan dilakukan melalui beberapa channel seperti newsletter, friendster buletin dan milis. Mungkin perlu ditambahkan juga placement banner di beberapa situs tertemuka. Isi artikel juga menyuguhkan pers release yang akan diadakan.
Ada usulan juga untuk membuat sayembara tulis ringkas pengalaman seputar mandi dan cuci rambut balita. Hadiah dan promosi akan disponsori oleh pihak produsen. Ibudananak menyediakan sarana tulis melalui web. Penjurian dilakukan oleh beberapa orang yang mewakili dokter anak, jurnalis dan artis.

notes 16092006

September 18th, 2006 | Posted in: Production | Created by: Pico Seno

>notes on 10yearsfromnow.com

>16092006

>I was thinking… why’d all other popular website always take very long time to build it…
then I came up with a thought that probably they always done it with multiple alpha launch…

>so… why don’t we do the same for 10yearsfromnow.com?
what is the most critical about 10yearsfromnow.com application?
business process… how users do this and that… their preference of processes
can we do that? of course we can… but not soon yet…

>about the alpha launch:

>alpha tester:
- all NETers (15)
- all MIKers (100)
- Abroad invited users (200)

Some consideration:
- for Indonesian users, we should host the application in NET Local
- for Worldwide users, we should host the application in Javanic

Introduction Texts

September 18th, 2006 | Posted in: Production | Created by: Pico Seno
introduction:

muswardi:
- write your own insight… about anything. (tagline)
- 10yearsfromnow is a place for you to share your idea about what will happen in next ten years. About anything… for everyone…

pico:
Tagline
- share your inspiration about future to everybody and get inspired(tag line)
- the future starts right here… (tagline)

Brief Description:
- 10yearsfromnow.com is a place to share, see, and discuss every ideas about the future.
- 10yearsfromnow.com is future ideas and vision aggregation site.

You can:
- share your future vision with everybody
- make collection of others’ future vision
- discuss visions with others
- track your previous posts
- search visions with specific criteria

next:
- add url on post
- add multimedia (images/audio/video)

anyone… ? please post comment on this…

milestones

September 10th, 2006 | Posted in: Production | Created by: Pico Seno

10yearsfromnow.com milestones

1. basic functionality along with firm database structure:
- post collection
- view list and detail
- make collection and add tags
- view collection tag list and detail of new 10 collections
- login and logout
- confirmation email
- viral invitation
- notification service
- messaging service
- uploaded under net.co.id domain

2. go live beta, must have:
- user friendly interface
- basic copywriting
- adsense embedded
- intermediate security feature
- uploaded to california server
- operation and activation support readiness
- activated immediately

3. beta evaluation:
- submitted bugs
- submitted functionality suggestions
- system error log
- traffic analysis
- content analysis
- commercial analysis
- social networking functionality

4. version 1.0 launch:
- stable system, database, application, interface and network
- minor adjustment to version 1.0
- major number of suggestions collected for the next version

notes 09092006

September 10th, 2006 | Posted in: Production | Created by: Pico Seno
collection management

to save other’s post
- click save this on every position
- fill the tags field (optional)
- see the basket of collection is increasing

to view collection
- click the basket to view list of tags and recent saved (main page)
- click on tags to view detail post

edit collection
user can edit any post by clicking the chosen link below the post
- click delete to delete (no confirmation)
- click edit to change tags

when users logged in:

- they always can see collection status in the dashboard
- next question: can user edit their post? can user see status of their posts?
please comment….

Notes 08092006

September 10th, 2006 | Posted in: Production, Projects | Created by: Pico Seno

Messaging Process:

Overview:
messaging service is conducted in main pages, however the main control can be accessed from control panel (dashboard). opensource-indonesia.com

Dashboard messaging tools:

Folders:
inbox (with bold notification if there be unread messages)
sent

Actions:
compose message –>> click on name wherever it available then new message form pop up (no compose new facility from messaging section)
view messages list (inbox/sent) –>> click on folder at dashboard then view list on main page
reply –>> click the reply button below text wrapper of opened message.

discussion 02092006

September 5th, 2006 | Posted in: Production | Created by: Pico Seno
set priorities to processes and database structure
review on using ajax proportionally
we recommend user to fill tags when they collecting post
agree to use keyword search and tags search simultaneously
agree to keep the dashboard simple (mini)
agree on few processes do not work yet: e.g collect and manage collection

notes 01092006

September 5th, 2006 | Posted in: NET's Portal, Production | Created by: Pico Seno
issues:
- design concept rather difficult to meet the ease process concept
- ajax script implementation decrease opportunity for page revenue
- processes ambiguity
- target not clearly defined
- still confuse between tags, keyword and title
- messaging process not defined yet>

current position:
- uploaded at dev site http://10yearsfromnow.net.co.id
- post new, login and register in one box = success
- list recent posts = success
- attach accordion dashboard on top = success
- logout process installed success
- collection is not functioning yet
- account setting is not installed yet
- messaging service isn’t installed yet

next processes
- activation (3-days)
- account setting
- lost password

title berubah tag
collection:
muncul tag field kemudian nambah di basket
klik di basket untuk list artikel –>> sebelah kiri adalah list of tags dan sebelah kanan adalah recent collected

notes on voucher belanja

August 31st, 2006 | Posted in: NET's Portal, Production | Created by: Pico Seno

notes on free voucher and discount info: August 31, 2006

what is it?
a web portal that provides hot discount information in town and reward user with e-voucher from selected merchants.

three sections of jakbeat.com:
- general shopping tips and info (news, article and tips)
- all discount information
- free/discount voucher giveaway

user persona:
- Jakarta and surrounding area citizen
- 16-36
- high school & college student, professional, housewives, small business
- all gender
- internet user (email user)

merchant profile:
- aiming for b and c
- located jakarta and surrounding area
- beauty salon and spa, restaurant, boutique, electronic store, fitness/sport center, hotel, airlines, entertainment, etc
- has internet connection

The General Shopping Information
- Shopping articles
- Advertorial Column/page
- Tips
- Merchant Database and Maps

The Discount Information
- Browse category, by date and location
- Keyword Search in Discount Information
- Every discount program has at least one page that will expired when the program end
- registered user can choose “worth to visit”, or “maybe later” and get reminded for similar program

The e-voucher section
- Browse category, by date and location
- Keyword Search in e-voucher section
- Registered user can submit their shopping preference in edit preferences
- Registered user can collect voucher into their wish-list and earn v-point
- e-Voucher will be granted to eligible user that wish for it.

to be continued