Across on my mind that it will be very nice to build distributed API so eventhough merchants already have their online webstore, they still can be merchant member in 40sale.com.

this feature connect their product page to their account in 40sale.com seamlessly. Users can query discount from the main page of 40sale.com and registered users can add to their wishlist while they browse merchant webstore. Bhinneka.com and glodokshop.com will take advantage from this feature.

Web Hosting business process nature is the easiest way to understand the concept of web services. The main concern is operation. The advance model of web services we can look up to internet big boys like google, yahoo and amazon.

Now, we are challenged to get as much user as possible… just in three months, hopefully about hundred thousand users should registered to our portal… what we can do to answer that when we had almost nothing but joomla comprehension and a fair knowledge of PHP?

What reason to challenge ourself?
The challenge itself is a strategy to win the internet competition in Indonesia… and of course starting to feel worldwide competition.

Why three month?
Speed is crucial to win when it all about momentum and trend.

Why hundred thousand registered users?
This is what we called capitalization of our business. Remember in this business and most of market capitalization model, customer is the most valuable asset. Big brands always represent big (quality and or quantity) customer as their asset. We have learned, now we show work result.

Why web services?
Simply leverage our competency from development into the whole business and face the biggest customer ever, the consumer.

Where to start?
- compelling concept
- simple web services (web hosting/application service provider) operation model
- development competency improvement (scripts, databases, and user interface)
- advance internet and massive marketing

detail of developing web services infrastructure (production) will be available in later post

By this Wednesday (see the posting date above), our servers must go live and ready to serve any simple application. In this post, I try to describe my plan on these servers, to get them ready to serve immediately but still adequate on resources. Since the demands Unix-based solution are high because affordability, then we will more focus on Fedora (NETserver2)

Those server are:

NETserver1
- was database server for coca-colasms.com
- P4 3.2. GHz, 2GB RAM, 83 GB SCSI
- Windows 2003, IIS, MS SQL Server
- Currently hosts several files for Coca-Cola email blast process which won’t take large space. However the log probably will.

NETserver2
- was web server for coca-colasms.com
- P4 3.0 GHz, 1 GB RAM, 83 GB SATA
- Linux Fedora Core, MySQL 5.12, PHP5, Apache
- Currently does not host any single file.
- Plan to host ibudananak.com, jepretan.com, indohype.com and discount info

hello netserver2
My name is Pico. I am your boss now until ten years from now. Hope you still up and working by then, because I will do.
Some I planned for you to have and to do. I will ask Rizky and Catur to dress you up inside and put so many applications that will irresistible for everybody out there to reach you.

Will install you standard web hosting scripts so the admin won’t take much time to setup a new host/vhost for our client (or ourself). Those scripts are:
Server admin scripts
- Routines including backup (cron)
- DNS setup including MX and nameserver (next?)
- VHost and Hosting Space setup including mail, distributed database, control panel, phpMyAdmin, etc

Demo scripts
- corporate solution scripts
- NET project scripts (alpha status)

NET internal applications:
- Website
- Project Management/Collaboration
- Email
- File and scripts repository

Public Services Scripts
On implementing scripts for public, Rizky and Catur will do some test on scripts that they think will help to build NET framework, but I promise they won’t hurt you. They will practicing much on queries, database and application merge. They will do so because they ought to perform as soon as possible to achieve the target of hundred thousand registered users.
They ought to make these services available for public:
- ibudananak.com
- indohype.com
- jualbeli.com
- jepretan.com
- 40sale.com

and of course these simple scripts that support above applications:
- kode pos and location database
- venue database with google map?
- ad management script
- newsletter (CRM) scripts
- currency and other converter
- network utility scripts
- classes and includes for many function

Possible generic scripts (bundled with hosting package) to sell
- joomla
- phbb forum
- blogs (many scripts)
- Project management (many scripts)

Other Application:
- Pico’s Journal

First Edition for 40sale.com (application development guideline)

is featuring complete discount information in Jakarta and surrounding area.

to have suitable framework based on existing scripts

Classified
- modern classified already had profile shown and limited catalog for their user (not merchant).
- if we define classified user privilege as merchant privilege then we have to develop additional user level and management that define user with its profile and wishlist feature.

E-Mall
- this model already have suitable user level model, cataloging, review and rating and probably standard wishlist
- do define the merchant features, at least: merchant profile and catalog
- do develop user’s wishlist
- do develop listing model
- disable ordering and payment

User levels and privileges in 40sale.com
- guest
- registered user
- merchant administrator (merchant)
- writers/contributors/journalists
- administrator
- super admin

additional component
- merchant space order and administration
- statistic on wishlist etc
- wsihlist component

user queries:
- by location
- by date
- by genre
- by keyword

default queries:
- top hits
- top wishlist
- today
- top review

Package:
Basic
Extended Catalog
Web-Store

Into web services framework:

• Development Model
• Operation
• Business and Marketing Model
• Marketing Operation

Development 2.0
(a proposal for a discussion with Ardy, Andi sama, CenCen, Rizky and Catur). BOP (Bottom of Pyramid) Principle applied in web technology. Web Services go to consumer.
is about how to build today’s web services platform
- original concept then up to customer (user)
- database structure again and again
- visual imagination modeling
- perpetual beta
- always platform with user space on it
- should be the easiest as possible to set up and use
- explore the live navigation possibilities
- system scalability design

Services Operation:
- Server – network performance maintenance and administration
- Statistic Production
- Technical Support
- Perpetual Activation
- Vendor, Agency, Partner management
- general administration

Business and Marketing Model
- paid services –>> Revenue from specific user
- free services –>> Revenue from ad agency and direct client

A. Paid Services:
- Define distinguished services (comparative and competitive)
- Define Charging Model
- Define Specific User segment that will charged (market)
- Define Financial Projection including Monthly BEP
- Evaluation and back to top

B. free Service:
- Define distinguished services that drive user to
- Define Products (sponsored links, banners, channel etc)
- Define Segmented Client
- Select Agency Partners
- Define charging model combination (best for BEP) through statistic data optimization

Marketing Operation
- Maintain best statistic feed
- Evaluate trends through creative queries (geo-segment, behavior, etc)
- Promotion: 80% internet and 20% other
- Sales: 65% online and 35% offline (direct marketing)
- Creative Presentation Updates (Marketing Kit)
- Business Development: Partnership and New Product/Services
- Customer relationship Management
- General administration

My concern today:

10yearsfromnow.com
- finish the basic concept of 10yearsfromnow.com
- establish framework for operational-development
- establish business plan for 10yearsfromnow.com

ibudananak.com
- operation today! Need another program before 2.0
- build ibudananak 2.0 concept
- establish business plan for ibudananak.com

on project bases
- establish sales cycle and project management framework
- establish outsourcing model, resources database and build partnership
- establish sales force and customer relationship model
- establish standard legal and administrative works for projects
- establish NET generic platform for website service (product)

on financial and business strategy
- consolidate and RUPS
- business strategy creation: capitalize and form alliances
- establish NET business plan (projections)
- find alternative funds
- go low — cut off budget

on ongoing projects
- deliver and close fast –>> create deadline
- consolidate profit-loss for every project

on Bapeda
- leadership! Bayu promotion
- stay low but control

on others web 2.0 initiative
- create photo album service
- create a web-store service
- create a recipr.com (local and worldwide)
- create a discount info service

Thing that irritates me all the time is that our production seems can not produce such application until next two year. Because of these and that…
Project lah… ini lah… itu lah…

the agenda: to evolve into web 2.0 model

objectives:
- get revenue and profit from ibudananak.com entity
- to get as much as possible the active internet user within segment (mothers) before others
- develop the best web services model to mothers thus its business model

strategy:
- into web services model, exploit web 2.0 model, and use NET SOA framework
- focus on user generated content, establish never-ending development framework
- to integrate the application into user’s mind
- archive the old articles

today’s operation continue as brand establishment and user mining…
- continue on articles and story (listen to the user)
- continue program with partners
- continue to sell banner

immediate change:
- open interactivity in every channel
- reduce unecessary step in user processes

on a discussion with rizzblow and catur_bharata, we agreed about how viral facility should be conducted.

three types of viral:
- ‘tell your friend’ link on every entries (posts)
- ‘tell your friend’ form after posting
- invitation to check the 10yearsfromnow.com after registration and all the time (in social networking term)

about ‘the your friend’
- it be an email
- the ‘from field’ is user name (and email address)
- can be to many recipients
- the subject and body will be editable also the signature
- the default body will be the whole entry (not link but we also can put link to it anyway)
- signature is user name
- we will attach few compelling links below the signature or in the body (we have not decided yet), such as see more from [users] and see more on these [tag1], [tag2]

about the invitation to check out the website
- it be an email
- the ‘from field’ is user name (and email address)
- can be to many recipients
- the subject and body will be editable also the signature
- signature is user name
- there will be a proper introduction below the signature

the viral will be a lethal weapon to note more traffic and users

muswardi:

- write your own insight… about anything. (tagline)
- 10yearsfromnow is a place for you to share your idea about what will happen in next ten years. About anything… for everyone…

pico:

Tagline
- share your inspiration about future to everybody and get inspired(tag line)
- the future starts right here… (tagline)

Brief Description:
- 10yearsfromnow.com is a place to share, see, and discuss every ideas about the future.
- 10yearsfromnow.com is future ideas and vision aggregation site.

You can:
- share your future vision with everybody
- make collection of others’ future vision
- discuss visions with others
- track your previous posts
- search visions with specific criteria

next:
- add url on post
- add multimedia (images/audio/video)

anyone… ? please post comment on this…
_