Just when I thought that the topic that I blogged about was obsolete, I stumbled along the piece of news that Apple has inserted a DRM chip into its new iPod Shuffle, – thus effectively stopped any user who wants to use his / her own preferred brand of earphones. At first, I was skeptical, as I know that Apple is a successful brand and certainly has its own band of haters who are ready to say anything to taint its reputation.

But today, Techcrunch has posted an article where someone actually has dissected the said model of iPod and found an unidentified chip, “that appears to be some sort of proprietary digital control that prevents unauthorized transmission of commands to the Shuffle without an official Apple adapter.” Now, this may well be the evidence that we need that the Shuffle does indeed contain a DRM chip.

Which is just very sad and hypocritical. Sad, because the DRM technology which was first invented to stop any piracy to intellectual properties, is now being used to defer what is actually a fair business competition. Hypocritical, because Apple’s own Steve Jobs has been reported before to state his position that he is ( or should we say was? ) anti-DRM. Granted, Jobs is not currently on the helm of Apple due to health issues, but as David Rothman of Teleread excellently put it, “the Shuffle was probably planned long before the back-off, and second, I doubt that his people would take this radical step without consulting with him.” People may actually leave iPod as their own preferred brand of MP3 player after this.

As for me, I now find myself simply lamenting the day DRM was invented. Period. The way things are going, if big companies keep on using it, the only one being victimized is us : the valid customer. As for the piracy, I do feel that you can now conveniently use it as an excuse if you want to use DRM in your product to force people to use its own peripherals ( another of your products ). The customer is then left with no choice. Let’s just pray that somebody, somewhere will again do something about this. At the very least, we can say our opinion about this abuse of our technology.

Disclaimer :

NET is not affiliated with any of the software / application company. While I am helped by certain features of these programs, in no way I can guarantee that they will give the readers the same results. Always back-up your file before doing major changes to your computer.

OK, I’ll readily admit it. I have a weakness in getting my tasks done. Sometimes I let myself get too immersed in the details that I have difficulty in prioritizing and managing my tasks. That, and the all-too-common dilemma of procrastination of course. Am I getting familiar already ? If you share the same problem with me, read on to discover a possible method to get out of this productivity inefficiency trap.

It’s not that there isn’t a possible solution for my problem. The basic, underlying issue is time ( and self ) management here. The “First Things First” method of Franklin Covey quickly came to mind as I outlined this post. Yet I particularly want to make a certain emphasis on the wildly-popular way of “Getting Things Done” ( GTD ) as preached by David Allen, a recognized author and productivity coach across the globe. There’s a reason for this. While whether or not GTD works for you will remain up to you to decide, the benefit of practicing it can best be summed b y its tagline : “The Art of Stress-Free Productivity”. Now, that’s a promise I heartily embrace, to let go of the stress of daily life.

At its core, basically GTD works by collecting your thoughts ( I like to think of it as actually get the stress blocks off my head ), processing them ( by assigning them to the appropriate contexts ), organizing, reviewing and doing them. I am summarizing a lot here. For more information of how exactly this system can get the stress out of your head and help you increase your productivity, the Wikipedia article of GTD has an excellent set of article references that should help you. My focus, instead, is to point us into one of a great ways to practice this action management method.

Enter Thinking Rock. Developed since 2005, it is a free, open-source and multi-platform (Linux, Mac OSX, MS Windows, …) organizer software, designed to practice GTD. Now I have been an avid user of task managers like Rainlendar or Outlook, but Thinking Rock differs from them radically by employing the GTD method straight from the home screen itself.

Thinking Rock

From the home screen, you are straightly coached and encouraged to employ the GTD method of collecting and processing your thoughts. This has forced me to alter my old task-management way of simple listing, to actually classify them as actionable or not. In the end, it saves me a lot of time and help me prioritize my life in such a way that I now have more time to do the tasks themselves rather than just pondering about them. Translated, it should spell less-stress for my life.

In their own words, Thinking Rock “is NOT another to-do list. It allows you to:

• collect your thoughts, also called dump your mind;
• process them into actions, projects, sub-projects, reference items or someday/maybe items;
• actions can be done by you, delegated to someone else or scheduled for a particular date;
• projects can be planned into ordered list of actions and sub-projects;
• you can review all your actions, projects and other information quickly and easily to see what you need to do or to choose what you want to do under your current context at a particular time. These views can be easily modified by you to tailor for your needs;

Having been using it for more than two weeks now, I can certainly testify that it helps me organizing my life. And as the title of this post series implies, I hope that it will also help you all. I certainly enjoy it.

The free community version of Thinking Rock can be downloaded here.

According to the Wikipedia, the term “Enterprise 2.0”refers to :

“social software used in “enterprise” (business) contexts. It includes social and networked modifications to company intranets and other classic software platforms used by large companies to organize their communication. In contrast to traditional enterprise software, which imposes structure prior to use, enterprise social software tends to encourage use prior to providing structure.”

I believe that we do not need to delve further into the importance of incorporating Enterprise 2.0 in your business. The fact that you are reading this is a clear enough sign that you realize the need to evolve into such kind of enterprise, rather than staying true to the prehistoric status quo of one-way content feeding of Web 1.0. The question is how are we going to do this. In this post, I am going to suggest three ways which seem to me are the keys to plot your successful presence in the world of social networking :

• Register as a member in as many social network as you can afford to maintain. I would suggest three of the most important there is, – namely Twitter, Facebook and LinkedIn. Other than that, be a member of other social network relevant to your business. Remember that the key phrase here is “as many social network as you can afford to maintain”. Having one too many account may stretch your time and resources in such a way that you can’t keep up with the need to update them all.
• Provide useful contents to your networks. Update your company’s official blog. From time to time, post some useful links to quality articles. It doesn’t matter that you don’t produce the content themselves, as long as you mention the necessary accreditations and don’t claim them for yourselves. This way, people in your network will eventually recognize you as a source for good content.
• Engage in conversation or other interaction in your networks. In Twitter, this means actively engaging in conversation by replying to other people’s updates. In Facebook, this may mean commenting to others’ contents or useful links in their profiles. In your company blog, this spells as the need to reply to the comments that your visitors leave in a welcoming and accommodative way.

These three simple steps may seem obvious to you as an avid web user. However, one concept that runs behind them all spell the difference between the successful web personas like Robert Scoble and Guy Kawasaki, – to the rest of the world who seem to never raise up beyond the level of mediocrity. This concept is contained in one simple word : consistency. As I have mentioned once in my previous post, whatever you do in the Internet, you need to update, update and update your page or status or blog. There’s nothing worse than seeing a company’s blog which hasn’t been updated for a long time. It gives your audience the impression that you can’t finish what you started, or even that you are a company that lacks commitment to do your job. Hardly the impression you would want your company to have, would you ?

The good news is, once you hold fast to the concept of consistency, the three methods I mentioned above are easy enough to do, – or at least to manage. You can update them all yourselves, or you may opt to delegate the tasks to a staff specifically dedicated to do just that. However you choose to do it, just don’t give up easily. After all, tenacity is a close sibling of consistency. Do what you need to do, and embrace the fact that you are entering the new, excited realm of Enterprise 2.0. Good luck !

While it might have been several days ago that the blogosphere was being given a taste of yet another uproar by TechCrunch and Last.fm; I find the underlying issue of what happens between them disturbingly abandoned by the much-heated discussion that takes place afterwards. That’s why I decided to write this post.

It all began when TechCrunch published an article by Erick Schonfeld where they make public the rumor that Last.fm just handed over their users’ music listening data to the RIAA. Basically, they stated that Last.fm did basically just that, – albeit unknowingly, to help RIAA target some million users who have downloaded and played illegal music in their computer.

Now for those of you who are not familiar with Last.fm, they are a social network owned by none other than CBS that makes a good use of their music recommendation engine. When a user listens to a song ( and install Last.fm software in his/her computer ), the software will “scrobble” the song and send the data to the website, – telling it that such and such user played this song. This will in turn lead to a powerful music recommendation service because “you shift the song’s importance on the site. It’ll be recommended to different people, because you’ve listened to it. It’ll move up our music charts and maybe more people will hear it because you thought it was good.”

It’s important to pause here for a moment and not get ourselves get drowned in the details. To get into the background of what actually happened, – you can read the TechCrunch post here, Last.fm’s response here -, and a good neutral, third party post about it from Ars Technica here. As you would be able to see, a lot of the follow-ups / comments in the said posts tend to revolve around two big defensive fronts. Most of them were busy trying to define who is right and who is wrong, with some sporadic comments about other issues altogether, – like the legality of downloaded songs and its implications to worldwide music sales, and so on. This in itself is not wrong as it helps million of people learn about issues they otherwise might have not learned, but I feel that it masks the biggest, underlying issue of these all : responsible journalism and what it should have said.

It is worrying that TechCrunch based their news story on an uncorroborated rumor. Yes, the writer of the post tried to contact Last.fm and received an unsatisfying response which was not a categorical denial. But when it couldn’t be proven that Last.fm didn’t do it, – surely they can’t state as a fact that Last.fm did it ? For me, it’s a classic case of “my word against your word”, which is a silly thing to publish because it’s not a factual truth yet.

Granted, TechCrunch has maintained an understandable stance that they presented the story for what it is : a rumor. Schonfeld mentioned in his update of the post that “Despite my attempts to corroborate it and the subsequent detail I’ve been able to gather, I still don’t have enough information to determine whether it is absolutely true. But I still don’t have enough information to determine that it is absolutely false either. What I do have are a lot of unanswered questions about how exactly Last.fm shares user data with the record industry.”

Fair enough. But still it seems to me that one can’t just publish every rumor he finds and call it journalism. It has to have a certain standard and, yes, ethical codes if you will ; where journalism can thrive and serve the general public responsibly. It is really saddening when many that take part in the uproar caused by the post fail to see this basic premise. Instead of petty bickering about who’s wrong or right, – don’t you think that we need to have a better standard of journalism ? I rest my case.

As I write this post, one of my colleagues told me that DRM is not popular anymore. In a lot of ways, he’s right. Which is precisely why it bothered me to no end when I read a piece in Slashdot where someone found that DRM technology is still embedded in Windows 7. Further research on this topic lead me to a more worrying finding. Vista, with its wider user base, also contains a DRM system called the Protected Media Path. It will try to stop DRM-restricted content from playing while unsigned software is running in order to prevent the unsigned software from accessing the content, – sometimes even causing the computer to crash under some certain scenarios.

Like a lot of other things in life, DRM technology was created for a good cause. Basically, it is there to protect any kind of intellectual properties from being pirated for someone else’s gain. Taken from Wikipedia, it refers to any technology that attempt to control use of digital media by preventing access, copying or conversion to other formats by end users. It ranges from something as simple as a watermark on an image file to a protected audio file in a certain format like AAC or WMA.

In the recent times, it has been proven again and again that the implementation of DRM technologies more often than not resulted in unwanted consequences. In 2005, Sony BMG introduced new DRM technology which installed DRM software on users’ computers without clearly notifying the user or requiring confirmation. The plan backfired in the form of outraged customers and even class actions against Sony when it was later found that the installed software included a rootkit, which created a severe security vulnerability others could exploit. More recently, last year Spore became the most pirated game in 2008 just because it used a DRM technology called Securom.

Nowadays, ( correct me if I’m wrong on this ) the practice on using DRM technologies is frowned upon by most of everyday computer users. Steve Jobs himself has called on the music industry to eliminate DRM in an open letter titled Thoughts on Music. Since then, iTunes has started to sell DRM-free 256 kbit/s (up from 128 kbit/s) AAC encoded music from EMI.

This brings us to the big issue : Why did Microsoft still chose to include DRM in its Windows 7 ? There are two possible answers here : first, that they have some certain agreements with other software publishers to protect their Windows-based software from being tinkered on; or second, that it was an honest mistake by the Slashdot writer, – that his problem was somehow started by some other issue other than DRM ( as suggested by some of the post’s comments ). For their own benefits, I do hope that it’s the second answer.

If you are someone who use computer extensively like me to work, let’s hope that this will end soon.  But if you are someone who is planning to publish your work with DRM, I urge you to think carefully before you proceed.  Do the research, and decide whether it will be good for your business or not.

Online Reputation Management is something you and your company can not do without these days. It’s because the need for brand and reputation management continues to increase in importance as consumer time spent on the social web replaces traditional media. Furthermore, let’s not forget the fact that :

· Customers are online – Customers who find products and services via internet channels have various experiences. Many consumers blog, write reviews, make comments and share opinions on social networks. It’s important to have a good handle on customers that are publishing both negative and positive information so the brand can monitor and engage in the right way.

· Journalists are online – Public and media relations is an effective marketing/communications channel for merchants, networks and in some cases, affiliates. Journalists are increasingly researching stories online and the way companies represent brands can influence whether a particular one is considered for a story or not.

· Competitors are online - Brand monitoring online and within digital media provides companies a real opportunity for competitive research. Discover what other brands are doing to be effective and whether they publish negative information about your brand in order to attract sales from products and services.

However you choose to look at it, it means one thing and one thing only : that the future of your brands are also online. It does not necessarily mean that you will kill your brand if you don’t engage in these activities, – but rather that you may hurt your real-world business if you neglect to nurture your online reputation management. Take some time to study it. As usual, followings are a couple of good articles about it for you to dig further :

· Basics of Online Reputation Management

· PubCon : Online Reputation Management

“A good listener is not only popular everywhere, but after a while he gets to know something.”

• Wilson Mizner ( 1876-1933 )

In my last post, we talked about social media and its implications to your PR strategy. I promised you that we were going to cover the issue of listening on what people say about you and/or your company.

Before we start, it will be very crucial to remember that listening is a very big part of communication. In fact, it could even be argued that listening is a part of life that we can’t live without. Any good communicators out there will confirm this fact. Just ask somebody you admire for his / her communication skills. It’s undeniable.

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In the context of Social Media, it can become quite confusing, – especially for a first-timer -, to scan and monitor what people say about you. As in real-life communication, it takes a skill to listen. The good news is, it’s easy to acquire the ability to listen in Social Media. Enter the “Search” function.

To elaborate more on this, we’re going to use Twitter as an example. By now, you must know already about what is it. If you have not join Twitter, do so now. You owe it to yourself. Find some important people to follow, – or better yet -, some people who is relevant to your field.

Assuming that you have already done all of the above, what you need to do now is searching the public timeline for the topic pertaining to your field. Owing to Twitter’s wild popularity, there are some excellent tools out there to do this very thing. Make use of them. Followings are three of them that I myself use most often :

• Twitter official search tool
• Tweetscan
• TwitterTroll

Official Twitter Search page

Now all you need to do is go to their sites and type your topic, much as the way you use Google or other search engines. For example : Peter is in the business of airlines. He would want to search for “airlines”, “flying”, “flight” or other similar search terms. The search tool will then give him tweets from people that used such words in it. Don’t just stop there, however. Push your listening act a little bit further. You might want to even search for your brand. Type “Apple” for instance, and you will see what I mean.

Once you reach this point, it will become easy for you to see what people say about you and/or your brands. Don’t forget other valuable information like what their needs, preferences or anything else that might help you to sell more. Good luck !

First and foremost, let me state that this post is just an introduction to a Social Media Strategy, – and as such, will quote a lot from other authoritative sources in the field. Among those experts that helped elaborate about this issue are well-known Web Strategist and Gurus like :

• Jeremiah Owyang
• Brian Solis
• Sparkplug blog, by Wendy Piersall
• Chris Brogan

First of all, let’s take a look at why should we need to learn more about Social Media and utilizing it in your Public Relations strategy. There are so many apparent reasons for this, but among the most interesting ones are :

• Mainstream media is increasingly looking to social media to connect with site visitors
• Mainstream media is using sites like Digg, del.icio.us and Netscape to source content. and ideas for their own articles/news stories .
• Search Engines pay attention – the posts that do well on social media sites rank extremely well – and nearly instantly. This also influences your overall site rank (I can only say this second part speculatively, can anyone confirm?).
• Site exposure to new readers/visitors that would never find your site otherwise.
• Significantly increased Technorati and Alexa ranks which translates into higher advertising revenues
• The ‘Secondary Gain” includes all of the above, plus an influx of activity from many smaller social media sites such as DogDott, PopURLs, YCombinator, DiggRiver, DiggMirror/DuggTrends, and many others.

To be more concise, Chris Brogan sums it up succinctly as this list of goals :

• Increase customer base.
• Generate leads.
• Drive sales.
• Build awareness.
• Make money from your content.
• Establish thought leadership.
• Educate customers.
• Customer-source part of your product development.
• Reach new channels of customers.
• Improve internal communication.

Seems obvious ? Indeed. But there are some more important factors to remember before you devise your company’s Social Media PR Strategy. The essential things-to-remember must include :

• Listening: implement at least a rudimentary listening platform. We’ll cover this in a later post.
• Communications: build a starting place to hold your conversations. And by this, I mean a blogging platform.
• Methods: determine the mix of content you intend to create, and build workflow around it.
• Community: most social media strategies have to address community and how you will embrace the people you seek to gather around your business.
• Neighbors: develop a plan to reach out to others in your community, comment, and share.
• Outposts: develop social network outposts where you can communicate with other communities, and also share the way back to your own platform.
• Marketplace: if your strategy involves making money, build a marketplace external to your community. Keep these separate.
• Attention: learn how to build awareness and encourage relationships with the media you’re making.

I encourage you to dig more about this if you aspire to succeed in using Social Media as part of your PR strategy. As I said in the beginning of this post, there are some valuable written gems ( read : blog posts ) out there. Read them up. You can start with the following well-written advices from the experts :

• “10 Social Media Strategies for the Fortune 1000 Corporations” by Jeremiah Owyang

• “The Poetry of Social Networking to Court Customers and Invest in Relationships” by Brian Solis

• “An Introduction to Social Media Strategy and Socially Driven Content“ from Sparkplug

• And finally, “Starting a Social Media Strategy” from Chris Brogan

When we enter the last month of the year, it is always interesting to predict what will happen in the next year. Not only amusing, a successful prediction often lead to a good anticipation of important business decisions to make. In this post, we are going to look at some available predictions from several sources.

• On Internet Marketing : “Internet marketing continues to grow in importance for many marketing managers”, according to Ad Operations. Creative digital marketing agency Strange (www.strangecorp.com) has also published a report outlining next year’s key trends in online marketing. As more advertisers look to digital, Strange believes that keyword inflation will most likely continue at a high level, and foresees more negotiating over CPA (cost per action/acquisition) advertising. Key areas for expansion will be mobile advertising, local search/localized services and social media.
• On Internet and Social Media : Compassion In Politics published an interesting prediction. In it, they identified some key points like : crowd sourcing will be a huge social media trend for 2009, a renewed focus on technology efficiency and productivity, leveraging offline connection with online connection, mobile and iPhone will continue to see massive user and application growth, video driven communities that drive conversation will take off in social media, and monetization will prove to be huge as more startups have to confront budgetary and cost-cutting issues. The WPromoter agrees with them on at least one point, – which is the prevalence of online video. On the other hand, they put more emphasis on the rise of local search, the supremacy of creativity, a more personal web and user-generated content.
• On Mobile : Daniel Robinson of Vnunet.com mentioned that mobile services specialist Critical Path sees five top trends already developing: the emergence of the ‘real’ smartphone; the development of vertical ecosystems such as Nokia’s Ovi; the digital divide; the re-emergence of location-based services; and the economic outlook. The ‘big five’ handset makers are likely to survive, but the market could see the emergence of a ‘big eight’ instead, as Apple, Google and RIM increase their share at the expense of the current dominant players, according to Donald Dew, chief technology officer at Critical Path.

All in all, their predictions clearly highlight that 2009 will be a very exciting year indeed. Just reading their predictions will give you all the excitements, – let alone incorporating them into your business planning of the oncoming year.

To get a better picture of the predictions, I strongly encourage you to read their post which I cite below :

• Key Online and Internet Marketing Trends in 2009 Revealed by Strange
• Top Seven Social Media, Online Marketing, and Internet Trends for 2009.
• 5 Trends to Watch for in 2009 and How to Make Them Work for Your Business.
• Critical Paths highlights key mobile trends for 2009

At this point, it may not be necessary to explain what blogging is. You should know, you are reading one of them. Yet, corporate blogging is a whole different game to personal blogging. This blog is an example of corporate blogging.

Depending on the direction, corporate blogging is classified into 2 groups :

• Internal : Accessible only to employees, internal corporate blog is very similar to company bulletins or newsletters.
• External : Meant for public consumption, many times it involves PR efforts and soft-selling writings.

Focusing on external corporate blogging, let’s pose a question : Do my company needs a corporate blog ? There really is no easy way to answer this, but some issues you need to ponder are :

• The Nature of Your Product / Service : Is it something that requires a lot of information ? Is it something that can be used in many ways, – and thus, has interesting tips and tricks ? Is it something that needs a heavy PR strategy ?
• Your Company’s Ability to Blog : Contrary to popular belief, corporate blogs are NOT the place to dump your PR essays and press releases. The most successful corporate blogs are the ones who shares some interesting news and insights about their fields. If you’re not sure that you do have someone in your company that can write about interesting issues ASIDE of your product, – then maybe it’s best to forget about the idea.
• Consistency : I keep on stressing this. Interesting topics are not enough when you don’t have consistency. It is as true in the world of corporate blogging as in the personal one.
• Control Method : Corporate blogs need a supervising editorial team. The word “team” is defined loosely. It can consist of you only as the CEO, or maybe a specially-paid group of 6 people. The key point is, you have to have a feel as to what your writer posts about, – and develop some methods to have them stay in the company’s directions.

Those are issues at the very basic level. There are many dimensions that you need to at least be aware about before you decide to take the proverbial plunge. To help your research, the following references may be particularly helpful :

• Wikipedia page of Corporate Blogging
• Sitepoint’s List of 15 Good Corporate Blogs
• Jeremiah Owyang’s Essay on The Many Challenges of Corporate Blogging
• Practical Guide To Starting A Corporate Blog by Jason Falls