Acknowledge the web technology mostly driven by the enthusiasts and programmers, here is one of the best presentation to understand the semantic web..

When I fired up my feed reader for today, one particular post from Mashable captivated me. There, Stan Schroder wrote that Google.org has donated USD 14 million “in various grants to partners in Southeast Asia and Africa to help predict and prevent the next pandemic.”

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First of all, ( I am aware that I am slow on this one ), – it’s refreshing to note that Google has its very own philanthropic arm. From its site, I learnt that in 2004, when Sergey Brin and Larry Page wrote to prospective shareholders about their vision for the company, they outlined a commitment to contribute significant resources, including 1% of Google’s equity and profits in some form, as well as employee time, to address some of the world’s most urgent problems. That commitment became Google.org.

Now, it aspires to use the power of information and technology to address the global challenges of our age: climate change, poverty and emerging disease. For this, I think they deserve some applause. When it comes to philanthropy and charity acts, a commitment fulfilled tells us that this world still has some hope. My hats off for them.

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About the news itself, apparently their Predict and Prevent initiative is supporting efforts to identify hot spots where diseases may emerge, detect new pathogens circulating in animal and human populations, and respond to outbreaks before they become global crises. Further, “Business as usual won’t prevent the next AIDS or SARS. The teams we’re funding today are on the frontiers of digital and genetic early detection technology. We hope that their work, with partners across environmental, animal, and human health boundaries, will help solve centuries-old problems and save millions of lives,” said Dr. Larry Brilliant, Executive Director, Google.org.

I am not terribly well-versed in scientific or health-related issues, so for details, I encourage you to visit the project page itself, and of course, the Mashable post I told you about.

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Among the terrible crises that is looming globally over our economy, this particular news has cracked a smile on my face today..

I don’t know exactly who had the idea of Nusantara Ekaprana Teknogunakelola as our company name initially. It could be one of these three mas Guruh , Effendy Sadikin or Erwin Sudarsono who discussed the foundation of NET.

Yesterday, in order to deliver NET mission statement in our new profile which we will launch in the near future, I browse around seeking what is the name stands for.

• Nusantara: can be translated into archipelago, or sea containing many island which was stands for Indonesia. The largest archipelago in the world.
• Ekaprana: contained two words: Eka and Prana. Eka stands for singular or in another Hindi term could stands for ultimate. Prana stands for force or power. Then Ekaprana should has this meaning: “the ultimate force”
• Teknogunakelola: three words involved from Indonesian language. They are teknologi (technology), guna or kegunaan (use, useful), and kelola (manage, operate). This the most complicated than two words preceeding, and I intend to use my interpretation which sounds “technology use management”

My best conclusion of the meaning of Nusantara Ekaprana Teknogunakelola is:

“The Ultimate Force for Indonesia in Managing The Use of Technology”.

It still can be associated with other meaning locally like this one: Ultimate Force for Technology Utilisation Management in Indonesia (area scope limitation).

I once heard that the origin intention of composing those words is to form a beautiful acronym which is accomplished and we still enjoy the result. It sounds very simple: NET, and we do have beautiful domain: net.co.id.

This interpretation is very subjective and intentionally branding. If you happen to be a linguist who had expertise in Bahasa Indonesia and or English, please be kind to advise us in interpreting our company name.

Into web services framework:

• Development Model
• Operation
• Business and Marketing Model
• Marketing Operation

Development 2.0
(a proposal for a discussion with Ardy, Andi sama, CenCen, Rizky and Catur). BOP (Bottom of Pyramid) Principle applied in web technology. Web Services go to consumer.
is about how to build today’s web services platform
- original concept then up to customer (user)
- database structure again and again
- visual imagination modeling
- perpetual beta
- always platform with user space on it
- should be the easiest as possible to set up and use
- explore the live navigation possibilities
- system scalability design

Services Operation:
- Server – network performance maintenance and administration
- Statistic Production
- Technical Support
- Perpetual Activation
- Vendor, Agency, Partner management
- general administration

Business and Marketing Model
- paid services –>> Revenue from specific user
- free services –>> Revenue from ad agency and direct client

A. Paid Services:
- Define distinguished services (comparative and competitive)
- Define Charging Model
- Define Specific User segment that will charged (market)
- Define Financial Projection including Monthly BEP
- Evaluation and back to top

B. free Service:
- Define distinguished services that drive user to
- Define Products (sponsored links, banners, channel etc)
- Define Segmented Client
- Select Agency Partners
- Define charging model combination (best for BEP) through statistic data optimization

Marketing Operation
- Maintain best statistic feed
- Evaluate trends through creative queries (geo-segment, behavior, etc)
- Promotion: 80% internet and 20% other
- Sales: 65% online and 35% offline (direct marketing)
- Creative Presentation Updates (Marketing Kit)
- Business Development: Partnership and New Product/Services
- Customer relationship Management
- General administration

on my homework… of what it would be, the services are the most wanted by everyone… but I choose to go with the philosophy first, that because I wanted to all NETers to believe in NET Values first before doing anything else.

here they are:

Value of life: to SERVE

NET most valuable: OUR DREAMS

Community Value: ETHICS

we all about respect, responsibility, compassion, courage and nature subcioncious perceiptive.