According to the Wikipedia, the term “Enterprise 2.0”refers to :

“social software used in “enterprise” (business) contexts. It includes social and networked modifications to company intranets and other classic software platforms used by large companies to organize their communication. In contrast to traditional enterprise software, which imposes structure prior to use, enterprise social software tends to encourage use prior to providing structure.”

I believe that we do not need to delve further into the importance of incorporating Enterprise 2.0 in your business. The fact that you are reading this is a clear enough sign that you realize the need to evolve into such kind of enterprise, rather than staying true to the prehistoric status quo of one-way content feeding of Web 1.0. The question is how are we going to do this. In this post, I am going to suggest three ways which seem to me are the keys to plot your successful presence in the world of social networking :

• Register as a member in as many social network as you can afford to maintain. I would suggest three of the most important there is, – namely Twitter, Facebook and LinkedIn. Other than that, be a member of other social network relevant to your business. Remember that the key phrase here is “as many social network as you can afford to maintain”. Having one too many account may stretch your time and resources in such a way that you can’t keep up with the need to update them all.
• Provide useful contents to your networks. Update your company’s official blog. From time to time, post some useful links to quality articles. It doesn’t matter that you don’t produce the content themselves, as long as you mention the necessary accreditations and don’t claim them for yourselves. This way, people in your network will eventually recognize you as a source for good content.
• Engage in conversation or other interaction in your networks. In Twitter, this means actively engaging in conversation by replying to other people’s updates. In Facebook, this may mean commenting to others’ contents or useful links in their profiles. In your company blog, this spells as the need to reply to the comments that your visitors leave in a welcoming and accommodative way.

These three simple steps may seem obvious to you as an avid web user. However, one concept that runs behind them all spell the difference between the successful web personas like Robert Scoble and Guy Kawasaki, – to the rest of the world who seem to never raise up beyond the level of mediocrity. This concept is contained in one simple word : consistency. As I have mentioned once in my previous post, whatever you do in the Internet, you need to update, update and update your page or status or blog. There’s nothing worse than seeing a company’s blog which hasn’t been updated for a long time. It gives your audience the impression that you can’t finish what you started, or even that you are a company that lacks commitment to do your job. Hardly the impression you would want your company to have, would you ?

The good news is, once you hold fast to the concept of consistency, the three methods I mentioned above are easy enough to do, – or at least to manage. You can update them all yourselves, or you may opt to delegate the tasks to a staff specifically dedicated to do just that. However you choose to do it, just don’t give up easily. After all, tenacity is a close sibling of consistency. Do what you need to do, and embrace the fact that you are entering the new, excited realm of Enterprise 2.0. Good luck !