You might already aware of many pessimistic views about internet penetration in Indonesia, compared to Malaysia, Filipina or even small country like Singapore, somehow underestimated. You might also find that most Indonesian preferred into mobile primitive features like SMS and insignificant ring back tones than the border-less world wide web. It also took more than 5 years for big boy like Yahoo to eventually decided to explore more opportunities to go deep with millions of its Indonesian users by established more partnership with local players. With Indonesia current market development of mobile connectivity competition and local infrastructure availability, shall turn those pessimistic views.

SInce the end of 2007, the mobile industry had reached 100 million subscribers via various MNO (Mobile Network Operator) and FWA (Fixed Wireless Access). However it believed that the number doesn’t respectfully correspond to the usage of today’s technology (HSDPA, mobile web), until a leading mobile browser maker, Opera, released reports that SouthEast Asia is leading in mobile web usage and growth.

It reported that Indonesia ranks first in SouthEast Asia (and second worldwide) in usage with almost 330% user growth and 827% page view growth in 2008. Followed by Malaysia with 462.6%  user growth and 474.5% page view growth. Obviously, more Indonesian mobile subscribers are using their phone to go online today.

In many of Southeast Asian countries the mobile Web exists not because it complements existing means of access, but rather because it replaces them. Page view growth and pages per user are an interesting metric to see how much people use Opera Mini to browse the Web. It is interesting to note that page views per user in Indonesia and the Philippines are significantly higher than the worldwide numbers. In fact page views grew more than 1120% in the Philippines this year.

The report geographic focus is on Southeast Asia, where we see Google as the dominant player in the search engine space and Friendster as the premier social-networking site, with hi5 coming in second. Nokia is dominant in the region, with brands like Sony Ericsson and Huawei competing for a distant second place. Here’s the highlight.

• Indonesia and Malaysia lead the way for mobile Web adoption, followed by Thailand and Brunei.
• Indonesia leads the top 9 countries in page views, with each user browsing 358 pages on average in October 2008, well above the global average.
• Growth rates are soaring: Malaysia leads the top 9 with 462.6% growth in users this year, followed by the Philippines (396.4% growth) and Indonesia (329.5% growth.
• In Southeast Asia, among mobile Web users, Google is the dominant player in the search engine space, with Yahoo and Live Search vying for second place.
• Friendster is the premier social-networking site in the region, with hi5 coming in second.
• Nokia is dominant in the region, with brands like Sony Ericsson and Huawei competing for a distant second place.

On top sites rank by Indonesian unique users, Facebook made a big jump entering the list this month. The report also predicted about Facebook beat Friendster in the near future, “It will be interesting to see if Facebook will affect the dominance of Friendster in Indonesia”. Here’s the complete top sites viewed via  mobile:

1. friendster.com
2. google.com
3. gamejump.com (back on the list)
4. facebook.com (new)
5. yahoo.com (back on the list)
6. waptrick.com (new)
7. peperonity.com (down from 4)
8. wikipedia.org (down from 5)
9. getjar.com (back on the list)
10. gratisindo.com (down from 6)

and here is the top handsets for October 2008 (which use the Opera Browser):

1. Nokia 6600
2. Nokia N70
3. Nokia 3230
4. Nokia 7610
5. Nokia N73
6. Nokia 6300
7. Sony Ericsson W200i
8. Nokia 5310
9. Sony Ericsson K750i
10. Sony Ericsson K510i

It seems (Indonesia) mobile industry really helps bridging the gap of internet infrastructure thus accelerates nation-wide internet penetration (at least Opera enjoys it). I wonder if Blackberry will be listed in top handsets list by the end of 2008, noted that all major GSM operators offers Blackberry with affordable monthly plan connection package.

These development gave new insight of opportunities in mobile web, conventional web and mobile application. Simply develop “m” as your subdomain will extend your audience to mobile web users. You don’t even have to develop a special java application to comply the web communication model, most recognized format for mobile web is XHTML which took an article of web standards. Have you xhtml-ized your site?

For me, I prefer desktop/notebook view, using Sony Ericsson G502 as modem (traveling) or  view directly via NetFront Browser (pre-installed) with HSDPA connection. Quite fast!